Market Orientation and its Measurement in Universities

Mihai Niculescu Ph.D.; Bing Xu Ph.D.; Gerald M. Hampton Ph.D.; Robin T. Peterson Ph.D.

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Ph.D., Mihai Niculescu, Bing Xu Ph.D., Gerald M. Hampton Ph.D., and Robin T. Peterson Ph.D. 2016. “Market Orientation and Its Measurement in Universities.” Administrative Issues Journal: Connecting Education, Practice, and Research 3 (2).

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